Privacy policy


This General Privacy Policy (also referred to as the "Privacy Policy") contains information about First Mallorca's collection, use, transfer and processing of personal information in connection with your use of the First Mallorca website, mobile applications and social media pages that contain links to this Privacy Policy, your interactions with First Mallorca in person or at First Mallorca events, and in the context of other offline sales and marketing activities. This Privacy Policy also explains the choices you have regarding these information processing activities.

This Privacy Policy was last updated on 25 May 2018. However, the Privacy Policy may change over time, for example to comply with legal requirements or to meet changing business needs. In the event of important changes that we wish to inform you of, we will also inform you in other appropriate ways (for example, through a pop-up notice or a statement about changes on our website).

As used in this Privacy Policy, "personal information" or "personal data" means information relating to an identified or identifiable individual. For example, this may include, but is not limited to, your name, address, email address, business contact details or information collected during your interaction with us through our websites or at events. Personal information is also referred to as "information about you".


This Privacy Policy applies to First Mallorca's processing of personal information:

  1. visitors and users of First Mallorca's various websites, including our websites on, computer or mobile software applications and our social media pages that link to this Privacy Policy (collectively, "websites");

  2. visitors to First Mallorca events, such as the First Mallorca Brochure;

  3. customers and potential customers and their representatives;

  4. subscribers to First Mallorca's newsletter;

  5. suppliers and business partners and their representatives.

By interacting with our websites, you also have the opportunity to link or connect to websites, services, social networks, applications or other features not owned by First Mallorca. Inclusion of these features will result in your information being processed by parties other than First Mallorca. First Mallorca has no control over these features of other parties. We recommend that you read the privacy policies of these parties before using these features.


First Mallorca is responsible for processing your personal information as described in this Privacy Policy.


First Mallorca may process information about you collected both offline and online.

- Offline information about you arises from our interactions with you during face-to-face meetings or at First Mallorca events, conferences, seminars or meetings;

- Online information information about you arises as a result of your activity on our websites, such as in connection with your First Mallorca accounts, (pre)sales enquiries or subscriptions to our magazines, or as a result of your interaction with First Mallorca via electronic communications such as email or telephone. Information about you may also be provided by third party sources, such as data aggregators, which may not have any relationship with you. Online information about you may also be obtained through the use of cookies and similar technologies on our websites or third party websites. For more information about cookies and similar technologies, please see the section 'Cookies'.

The information First Mallorca may collect and process about you includes:

  • name and physical address, email addresses and telephone numbers;

  • demographic attributes when linked to personal information which identifies you;

  • photographs and references;

  • transactional data, financial details and payment methods;

  • company data such as the name, size and location of the company for which you work and your role in the company

  • Survey data and publicly available information such as social media posts

  • Unique identifiers such as your mobile device identifier or the identifier of a cookie on your browser;

  • IP address and information that may be derived from the IP address, such as geographic location;

  • information about the device you are using, such as browser, device type, operating system, presence or use of "apps", screen resolution and preferred language;

  • behavioural information about the computer or internet-connected device you use when interacting with websites, such as the ads you click on or view, the sites and content areas, the date and time of your actions or the web search you use to find and navigate to the site.

Please note that First Mallorca does not control the content you may post on First Mallorca Communities forums or social media; in some cases, such content may be publicly available on the Internet. You should consider carefully whether you wish to submit personal information in these forums or social media and whether you wish to make your profile available to other users, and you should tailor any content you may submit accordingly.


We may use personal information for the following purposes

  • to contact and respond to your enquiries and enquiries from First Mallorca;

  • to maintain the functionality of our websites and for technical and functional management

  • to administer your subscription to First Mallorca's newsletter;

  • to market our products and services or related products and services and to tailor our marketing and sales activities to your or your interests;

  • to transact with customers, suppliers and business partners and to process orders for First Mallorca's services;

  • to analyse, develop, improve and optimise the use, operation and performance of our websites and services;

  • to manage the security of our sites, networks and systems;

  • to comply with applicable laws and regulations and to conduct our business;

*These objectives are described in more detail below.

To contact and respond to your queries and enquiries at First Mallorca.

If you contact us (for example, by filling out contact forms on our websites, attending First Mallorca or other events, sending an email or visiting social media platforms), we process information about you in order to communicate with you and respond to your queries or other requests. We may also process personal information to interact with you on third party social media platforms.

To ensure the functionality of our websites and for their technical and functional management.

When you decide to register with us (for example, to use our communities), we need to process the personal information you provide so that we can create and manage a personal account for you. Once we have created your account, we will send you your personal login information. This personal information allows us to manage your account, such as changing your password for you.

To administer your subscription to the First Mallorca newsletter.

If you subscribe to our newsletter, we process your information to administer your subscription to our newsletter.

For marketing our services or related services and to tailor marketing and sales activities.

First Mallorca may use your information to notify you of new product launches and service developments, events, alerts, updates, prices, conditions, special offers and related campaigns and promotions (including through newsletters). We do our best to tailor your website visit, marketing experience and our communications to your interests. If you attend an event, First Mallorca may process information about you collected in connection with that event. Please note that our partners or conference sponsors may directly request information about you at their booths or presentations, and their use of your information you provide to them will be governed by their privacy policy. We may also process your personal information for feedback on our websites, but will first obtain your consent to use your name and feedback.

To participate in transactions with customers, suppliers and business partners and to process purchases of our products and services.

If you place an order for our products and services, or if you provide services to First Mallorca, our employees, customers or partners as a supplier or business partner, First Mallorca processes your information to participate in and administer relevant transactions (such as sending invoices and making payments), administer your order and assist you in getting started and learning about our products and services.

To analyse, develop, improve and optimise the use, operation and performance of our websites, products and services.

We may process personal information in order to analyze, develop, improve and optimize the use, operation and performance of our websites, products and services and marketing and sales campaigns. Where the sites allow you to participate in online discussions, create a profile, post comments, features or other content, or communicate directly with another user, or otherwise participate in online activities, First Mallorca may process personal information when moderating those activities.

To ensure the security of our websites, networks and systems.

We may collect data about site usage to manage security and operations to ensure the security of our sites, networks and systems, and to investigate and prevent potential fraud, including advertising fraud and cyber-attacks, and to detect bots.

To comply with applicable laws and regulations and to conduct our business.

In some cases, we must process personal information to comply with applicable laws and regulations. For example, to respond to a request from a regulatory authority or to defend a lawsuit. We may also process personal information in the conduct and operation of our business, such as for internal audits and investigations or for finance and accounting, archiving and insurance purposes.


For personal information collected about you in the EU, our basis for processing is as follows:

  • In order to adequately communicate with you and respond to your requests, we need to process information about you and therefore we have a legitimate interest in processing this information.

  • In order to transact with customers, suppliers and business partners we need to process information about you in order to enter into or execute a contract with you.

  • We process personal information for marketing and sales activities on the basis of your consent, where stated on our websites at the time we collect your personal information, or in accordance with our legitimate interests to market and promote our products and services.

  • We rely on our legitimate interests to analyse, develop, improve and optimise our sites, products and services and to maintain the security of our sites, networks and systems.

  • In order to comply with applicable laws and regulations or to process a waiver request.


First Mallorca stores personal information for the following periods of time:

  • The information we collect about you to engage in transactions with our customers, suppliers and business partners, and to process purchases of our products and services, will be kept for the duration of the transaction or services, or longer if necessary to maintain records and comply with the law.

  • If you have registered an account with First Mallorca, your account information will be retained for as long as you maintain an active account. Your account and account information will be deleted if you do not log in for 18 consecutive months. First Mallorca keeps a record of such deletions for 90 days.

  • If you have registered to receive our newsletters and blogs, your subscription details will be kept for as long as you are subscribed to our mailing lists. First Mallorca retains your deletion information for 30 days.

  • Contact information, such as your email address or phone number, collected online on our websites or offline during our communications with you at First Mallorca events and conferences and used for direct marketing and sales, will be retained for as long as we maintain an active (customer) relationship with you. We consider you an active contact if (i) you have interacted with First Mallorca or updated your contact details and preferences within the last 18 months; and (ii) you have not made a deletion request.

  • The personal information required to retain your opt-out preferences is retained for 20 years (or longer if necessary to comply with applicable law).


Sharing within First Mallorca.

First Mallorca employees have the right to access personal information only to the extent necessary to achieve the relevant purpose(s) and fulfil their job responsibilities.

Sharing with third parties.

We do not share personal information with third parties.


First Mallorca has implemented appropriate technical, physical and organisational measures to protect personal information from accidental or unlawful destruction or accidental loss, damage, alteration, unauthorised disclosure or access and from all other forms of unlawful processing.


Cookies and similar technologies (such as pixel tags and device identifiers) are used by First Mallorca and our advertising technology partners to recognise you and/or your device(s) on, off and across services and devices for the purposes set out above.

- When we use cookies and similar technologies

Cookies are small text files that contain a string of characters that uniquely identify a browser on an Internet-connected device. Any browser visiting our sites will receive a cookie from us. We use cookies and other technologies on all our websites to provide the best and most secure experience on our sites and to provide you with personalised information about our products and services. First Mallorca also uses cookies or similar technologies on our websites to collect online information as well as behavioural data about how you use your device on our websites (e.g. pages viewed, links clicked, documents downloaded). This information helps First Mallorca's marketing services designed to provide targeted digital advertising and personalisation services to First Mallorca customers.

**- What types of cookies are used by First Mallorca?

Please click here for more information on the types of cookies used by First Mallorca.


We give you a number of choices about the information we process about you:

- Opt-out of our use of your personal information You can withdraw the consent you previously gave us to process information about you, including email marketing by First Mallorca.

- Delete personal information You may ask us to erase or delete all or part of your information.

- Change or correct personal information You can edit some information about you. You may also ask us to change, update or correct information about you in certain cases, especially if it is inaccurate.

- Object to, restrict or limit the use of personal information You can ask us to stop using all or part of your information (for example, if we do not have a legal right to continue using it) or to restrict its use (for example, if your information is inaccurate).

- The right to access and/or provide information about you You can also ask us to provide you with a copy of information about you, and request a copy of information about you in machine-readable form if you reside in the EU or another country that gives you this right by law.

You can exercise these options under applicable law, as set out on our Privacy Choices page, or by completing our request form.


Sensitive personal information.

We ask that you do not send us or share any sensitive personal information (such as government-issued identification cards, information regarding racial or ethnic origin, political opinions, religion or other beliefs, medical, genetic or biometric information, criminal history or trade union membership)

children's privacy.

As a company focused on serving the needs of businesses, First Mallorca's websites are not intended for minors, and First Mallorca does not promote or advertise its services to minors. If you believe that we have inadvertently or inadvertently collected personal information of a minor through our sites without proper consent, please let us know via our request form so that we can immediately remove the information from our servers and make any other necessary corrections. In addition, use the same form to request the removal of content or information that has been posted on our sites when the registered user is under the age of 16. Please note that such requests may not remove content or information entirely or completely, as, for example, some content may be reposted by another user.


First Mallorca has appointed a Data Protection Officer. If you believe that your personal information has been used in a way that is inconsistent with the Privacy Policy or your choice, or if you have further questions, comments or suggestions relating to this Privacy Policy, please contact the Data Protection Officer by completing the form our enquiry form.

Written requests to the Data Protection Officer can be sent to:

Avda Tomas Blanes 41, 07181 Costa d'en Blanes, Mallorca, Spain.

Tel: + 34 971 679 444

Fax: + 34 971 679 445

Email: [email protected]


If you have any complaints regarding our compliance with this Privacy Policy, please contact us first. We will investigate and attempt to resolve complaints and disputes regarding the use and disclosure of personal information in accordance with this Privacy Policy and under applicable law.

You also have the right to file a complaint with the competent data protection authority if you are resident in a European Union Member State.


First Mallorca's corporate headquarters are located at:

Avda Tomas Blanes 41, 07181 Costa d'en Blanes, Mallorca, Spain.

Tel: + 34 971 679 444

Fax: + 34 971 679 445

Email: [email protected]